Disney: A Modern Marvel?
A New York Times article was posted this morning stating that Disney will be shelling out $4 Billion to take over comic giant Marvel.
While an acquisition of Marvel will undoubtedly broaden Disney's palette and audience base, I can't help but feel uneasy about this power play. Here we have two visionary giants that have both, in their own unique way, provided worlds in which people could escape at the turn of a page or click of a button.
But, these are two very different worlds. Disney gives us spell-binding magic through 'Fantasia' and 'Peter Pan', while Marvel brings more raw action that interacts with the human world via 'Spider Man' and 'Fantastic Four'. Growing up I tended to gravitate to the latter, because I always felt I could be one of these crime-fighting heroes that walked among the rest of city foot traffic – the visions of pixy dust and playful sorcery merely provided a channel of creative inspiration when I was constructing my bedroom fortress.
And this is how Disney plans to expand it's audience. The company feels that by bringing in Marvel they reach a larger male audience, something they've been failing at with the saturation of 'Hannah Montana' in recent years. This may prove to boost the Disney brand to bring a little bit more of that raw appeal, but does this water down Marvel's name? The respect I've had for the comic giant now feels like it may be compromised – I don't think their vision will change, but there's definitely something less appealing about having Disney involved. I remember seeing 'The Black Cauldron' and 'Something Wicked This Way Comes' when they were released, only to have them stripped away and deemed inappropriate at a later time. 'The Black Cauldron' was re-released with altered footage to keep the family quality that Disney aims to now maintain.
There's no way to tell where this could go, though Marvel's name is sure to be a lot bigger and brighter in the years to come. Let's just hope for the sake of art they stay true to their vision, inspiring us all in both ink and film, just the way us heroes like it.